Testimonial & Case Study #2
Graphic Design Service
Scott Shifferly, Shifferly Electric.
"Absolutely electrifying experience with Suzy!”
"She not only illuminated our brand with a logo that radiates professionalism but also conducted a easy and efficient process. We gave her a simple sketch of what we had in mind, and we were so happy with the way it turned out! Proud to showcase our new logo, even got it printed on our shirts! Highly recommended.”
-Scott Shifferly, Owner of Shifferly Electric LLC.
At a glance…
Shifferly Electric
Founder: Scott Shifferly
Industry: Electrical/Construction
Service Used: Graphic Design
Results: 5/5 Stars
Shifferly Electric LLC specializes in the installation, repair, and maintenance of electrical systems. These systems range in the Honolulu area from residential homes to commercial buildings, industrial facilities, and sometimes outdoor spaces.
Shifferly Electric Logo
Scott’s wife’s drawing of their vision.
The first designers logo ideas. Not what Scott had envisioned.
Problem:
Shifferly Electric needed a logo for their electrical business. This logo would build trust, validate professionalism and have people recognize the company as a genuine place to get electrical services. Scott tried working with a designer but couldn’t achieve the results he was looking for. “ I knew I wanted an electrical bolt hitting the point of a wave, but the designer I hired was not creating the vision I had in my head. I even had my wife make a simple drawing of my idea!”
The Process:
1. Evaluate the brand: What does Shifferly stand for? What are their business goals? Why do they want this logo?
2: Research the industry: Electrical/Construction
3. Where will the logo be used: On shirts, business cards, anything to represent the company.
4. Sketch logo concepts: We typically come up with 1-2 concepts for client to chose from and go from there
5. Create a vector in Adobe Illustrator: This is how the logo becomes scaleable for use on anything.
6. Refining logo with feedback: Usually 2-3 rounds of feedback before we know what we are looking for and come up with some final designs.
7. Deliver the final logo files: Deliver to client via email or Dropbox with final files: .pdf, .png, .jpg, and .ai (Adobe Illustrator original artwork file). Two separate versions of logo are delivered. One for logo in black and one for logo in white.
The finished Shifferly Logo with LIC#.
Solution:
Hire a Mermaid! “I knew Suzy had recently got her second art degree in graphic design and I thought, I would rather give her my hard earned money for my much needed logo, over someone who I was not satisfied with. I ended the contract with him and started one with Marketing Mermaids. Best decision I ever made. Suzy & her mermaids were able to capture the image I had in my head perfectly. Not only that, the mermaids were timely in their delivery of my logo in both black & white because I didn’t even know what I needed, but they did. So stoked with my decision.”
The completed Shifferly Logo without LIC#.
Final Results:
Scott couldn’t have been happier with the results of his new logo. He finally got what he had been envisioning all these years. “Now, when I go to work, I am super proud to put on my work shirt and show off my logo and become more known in my community. Thank you Marketing Mermaids!”
Finished logo printed on shirts & business cards for Shifferly Electric.
“I will continue to tell my friends, an amazing mermaid made my logo!”
— Scott Shifferly, Shifferly Electric.